COCOON
Cocoon is a baby care and wear brand that aims to provide comfort, development and fun through everyday products for babies. Especially at a young age, babies require a lot of care. As such, Cocoon prioritizes the comfort of babies through providing quality products, with a quirky brand identity that will engage and encourage intuitive and multi-sensory experiences.
The brand identity for Cocoon is inspired by Bauhaus principles and the idea of abstraction and simplification. The concept of breaking down shapes into their basic forms - simplification - is similar and parallels the mind of a young child. Children and babies tend to see things differently, as they comprehend information and visuals in simpler parts. The brand elements of Cocoon embraced this insight and translated it into visuals in which both the children and their parents would love.
COCOON
Design | Kai Ting, Yong
Photography | Aaron James Sacil (AJ)
Supervisor | Cindy Wang I-Hsuan
Visual Communication Project, Nanyang Technological University (NTU), Arts Design & Media.
